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            SAIC MOTOR

            MG Cyber OS won iF Design Award 2023

            On August 10, China's first two-door pure electric sports car MG Cyberster equipped with the Banma smart cockpit system - Cyber OS was exposed for the first time. The Cyber OS system was jointly innovated by SAIC Motor Design Center and Banma Zhixing design team, and it is specially designed for electric sports cars. With its unique interactive design and cockpit experience, Cyber OS won the global recognized Germany “iF Design Award" in the product user experience category.

            MG Cyber OS won iF Design Award 2023

            Under the emerging trend of human-computer interaction in automobiles to be more intelligent, personalized, and focus on user experience, the Cyber OS is devoted to the balance of software and hardware and the creation of better driving experience. In addition, Cyber OS also incorporates the Unreal Engine, which is used in 3A game masterpieces, marking a major advancement in the field of intelligent experience.

            MG Cyber OS won iF Design Award 2023

            Smart cockpit system dedicated to electric sports car

            The iF DESIGN AWARD is one of the three major design awards in the world, and has always been known as the "Oscars in the design industry". Established in 1953, the award is organized by the Hannover Industrial Design Forum, the oldest industrial design organization in Germany. It is famous for its "independent, rigorous and reliable" award concept and is an internationally recognized prestigious award in the field of contemporary industrial design.

            This year marks the 70th anniversary of the founding of iF DESIGN AWARD. The selection focuses more on the innovation, breakthrough and industry leadership of the works. This year, the iF DESIGN AWARD gathers global creativity from 56 countries. 132 design experts from more than 20 countries serve as the jury and select from more than 11,000 entries around the world. Each award-winning work is a benchmark in various industries. . Cyber OS stands out from the crowd, which means that its innovation and design level has been highly recognized by the expert judges.

            MG Cyber OS won iF Design Award 2023

            Based on Banma Zhixing's AliOS Cyber platform, Cyber OS is a smart cockpit system exclusively for electric sports cars. Thanks to AliOS Cyber's underlying technical advantages in multi-screen immersive experience, rendering fusion, etc., Cyber OS can bring a unique user experience. Not forgetting the sports car genes deeply rooted in the MG brand, the design teams of both parties take "Design for Driving and Fun" as the design concept to create rich driving pleasure for users.

            Three core advantages of the Cyber OS

            The MG Cyberster cockpit adopts an enveloping design as a whole, and the front triple screen including vehicle control functions are arranged around the driver as the center. The Cyber OS system gives full play to its hardware advantages and provides users with three core advantages.

            Satisfy multiple scenarios

            The enveloping cockpit of the MG Cyberster can present multiple display modes according to different driving scenarios, including the Super Sport mode, the clean and pure minimalist mode, the next-generation driving assistance view, and the dual-view navigation at a glance, etc., to satisfy multiple individual needs.

            MG Cyber OS won iF Design Award 2023

            Innovative interactive performance

            The design team has fully studied the sitting posture of the driver in a sports car. Compared with sedan and SUV, the driver of the sports car is slightly farther away from the screen. Therefore, on the basis of conventional voice and touch interaction, MG Cyberster has made more innovations in steering wheel interaction. It uses a joystick and buttons similar to a gamepad, and the left and right sides control the screen display on the corresponding side, making the control more fun.

            excellent 3D HMI experience

            Cyber OS introduces Unreal Engine, the world's leading game engine, to create a 3D real-time rendered digital space based on real vehicle data and environmental perception. In the "Garage", the user can customize the digital appearance of the car, replace and edit the parts and elements of the car body; on the central instrument screen, the 3D rendering scene intuitively displays the road driving environment, including digital modifications made in the "garage".

            MG Cyber OS won iF Design Award 2023

            The design of Cyber OS has both visual aesthetics and engineering rigor, which makes MG Cyberster have a better sense of interactive experience, which is unique and driving pleasure soars. The MG Cyberster will be unveiled at the coming Chengdu Auto Show on August 25.

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